ve3... wrote:


If I find any fault with Eduardo, it is in his tendency to dimiss
older people as irrelevant because they are outside his market
parameters.


"his" tendency to dismiss...?

Saying it is his personal theory has been alluded to by several previous
posters. However, if you read his posts carefully, you will see that
this is not -his- personal theory.

I believe this "over 55" stuff is taken as a general truism by the
entire marketing industry (exception: unless you are trying to sell
Geritol). Don't treat it as "his" idea ; if you do, you are just blaming
the messenger!