"U.S. automakers not jumping into HD Radio"

"But officials from General Motors Corp. and Chrysler Group said they
were not rushing to commit to the devices, which would cost the
struggling Big Three U.S. automakers as much as an estimated $600
million annually to install. We're investigating HD radio and we'll
probably make a decision in six months. When you add up the cost, it's
a lot of money," said Michael Kane, director of technology strategy
for Chrysler, a unit of DaimlerChrysler AG. The radios are estimated
to cost about $45 each to install, or each of the three carmakers
about $150 million to $200 million annually, automotive industry
sources said... But the nascent industry faces challenges since few
people have bought the special receivers to get the signals, and many
radio stations are still unwilling to convert to digital. An executive
who oversees satellite radio services for GM said the carmaker had no
plans to install HD radios until the devices catch on. I don't think
there are too many American carmakers jumping on this. It's a fairly
expensive proposition to put that technology in a vehicle and there's
no certainty around the revenues associated with it, said Rick Lee,
executive director of satellite radio services for GM unit OnStar. We
don't know if there's demand there or not and we're not inclined to
test that market, he said."

http://www.reuters.com/article/ousiv...7?pageNumber=1

Too bad, Eduardo ! LOL !!!