David Eduardo wrote:
"Michael A. Terrell" wrote in message
...
Those agre gross margins, not ROI. When you understand the difference
between margins and ROI (hint... one is a P&L metric and the other is a
balance sheet one) rejoin the conversation.

Su the numbers are bad, but they are your numbers?

They just are not ROI numbers. ROI is return on investment, meaning,
fundamentally, if you spend capital, what is the rate of return on the
capital. For example, if you buy some machinery, over the life of the asset,
what additional profit will you make vs. the cost.

Profit margin is the percentage that is profit of gross sales. In the case
of Sony, the margin is about 1.56%. In competitive fields, this is not an
unusual margin. That is why the stock is trading around its 5 year high
right now.

P.S. A huge part of Sony´s income is not from consumer electronics.

Right

Yeah, Sony Pictures, Sony Music, etc. And the financial division, which is
significant in Japan.


Not to mention that Sony and Philips are co patent owners on the
Compact Disc, and the Compact Disc player.

As well as the patents on dozens of other products, subsystems or
technical refinements.


Royalties are significant.