View Single Post
  #92   Report Post  
Old June 23rd 07, 11:44 PM posted to rec.radio.shortwave
David Eduardo[_4_] David Eduardo[_4_] is offline
external usenet poster
 
First recorded activity by RadioBanter: Jun 2007
Posts: 1,817
Default Outside the 10 mv/m Contour the "HD" Radio {IBOC} Broadcasting Scheme is BROKEN !


"David Eduardo" wrote in message
. net...

"RHF" wrote in message
oups.com...
On Jun 22, 7:25 pm, "David Eduardo" wrote:
"RHF" wrote in message

oups.com...

-cause- Outside the 10 mv/m Contour the "HD" Radio
Broadcasting Scheme is BROKEN ! -Big Time-

The listening to most metro area radio stations outside the 10 mv/m
contour
is nearly zero, anyway. So there is no loss.


DE,

So it comes down to Metro -vice- Rural and there
is no Money to be made by the Metro Broadcaster
serving the outlying Rural Communities.


No, there is not.

First, most rural counties have local stations, and the interests of metro
vs. rural are very different.


Second, radio advertising is bought by the market, not the coverage. There
is nearly no money to be made (except a few metro farm zone stations still
make small revenue with agribusiness sales) outside one's own metro.


just 4% is all i ask ~ RHF


4% of what?