"Bart Bailey" wrote in message
...
In posted on
Mon, 3 Sep 2007 11:52:30 -0700, David Eduardo wrote: Begin

Unlike communication with God, Arbitron and Nielsen are audited by a
committee of researchers and statisticians named by the advertising
industry
which has a vested interest in the outcome of ratings.

So they get the results they want or they don't pay?

No, the agencies don't pay to begin with. Radio pays, as it is a sales tool.

That circular logic is like vodoun, only works if you believe it,
and even then failures are just written off as 'not enough faith'.

You don't understand the purpose of ratings. It is to sell advertising by
providing a metric. Radio or TV provide ratings, newspapers and magazines
provide audited circulation. This data is given to advertisers to facilitate
the evaluation of the media.