On Sep 3, 1:14?pm, Steve wrote:
On Sep 3, 12:59 pm, "David Eduardo" wrote:
"Steve" wrote in message
oups.com...
On Sep 3, 12:44 pm, "David Eduardo" wrote:
"Steve" wrote in message
oups.com...
Sounds like you've finally matured a bit and now see the merits of FM
and the folly of HD-AM. Congratulations.
Quite the contrary. It has been known by broadcasters for some time that
there is no way to get any significant number of listeners under 55 to
tune
to AM, and the average age of AM listeners is increasing each year as a
consequence.
Some AMs have moved to FM. Others are simulcasting. Others have no FM to
move to, and are slowly losing revenue.
Those AMs have, perhaps, some chance to survive via HD. Otherwise, AM
will
be pretty much a thing of the past and only relevant or viable for very
niche formats or in some rural areas where there are no local FMs. Of
course, this is not an immediate do or die type thing; HD can develop
over
the next few years and AMs can attempt to restore some interest among
under-55s via the improved quality.
Lol. You are such a throw back. You will never lure young people away
their iPods, their cellphones and their myspace pages. I suggest you
quickly return your head to it's usual, sandy resting place. You're
fighting a battle that was lost twenty years ago.
In the case of AM news and talk programming, the potential audience is
almost entirely 35 and over; AM is losing the 35-50 year olds due to the
dreadful sound quality, ambient noise levels in big cities, directional AMs
that "go away" at night in many parts of metros, etc.
These listeners will use the news and talk formats if delivered in a better
quality... FM or HD.
As to youth, 96% of 12-24 year olds use radio. Less than before? Yes. But
radio is still a very viable means to reach young adult demographics.- Hide quoted text -
- Show quoted text -
Yeah, you keep dreaming. I hear that record albums are also going to
make a comeback. lol- Hide quoted text -
- Show quoted text -
Wait until this happens - you'll be eating your words:
"HD Radio - Wherefore Art Thou?"
"Just contemplate that thought for a second before moving on, because
there's something around the corner that may cripple HD Radio far
worse than lackluster consumer interest, or inability to get the
product on store shelves. Second's up. If the push to make broadcast
radio pay the same exorbitant fees for "performance royalties" that
internet radio is facing wins, every side-channel that's in this rush
to HD will be included in the invoice. How's that for an HD Radio
killer?"
http://www.audiographics.com/agd/080207-1.htm
"House Judiciary Committee Hearing on Broadcast Performance Right - No
Breaks for the Broadcasters"
"Congressman Howard Berman chairs the subcommittee, and he opened the
hearing with a summary of the issues - indicating that he expected
that the committee would move legislation this year to impose a
performance royalty on broadcasters."
http://tinyurl.com/ysrnf8