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Old September 3rd 07, 08:39 PM posted to rec.radio.shortwave
IBOCcrock IBOCcrock is offline
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First recorded activity by RadioBanter: Aug 2007
Posts: 707
Default Terrestrial Radio's Sinking Ship !

On Sep 3, 2:30?pm, "David Eduardo" wrote:
"Steve" wrote in message

oups.com...





On Sep 3, 1:55 pm, "David Eduardo" wrote:
"Steve" wrote in message


roups.com...


As to youth, 96% of 12-24 year olds use radio. Less than before? Yes.
But
radio is still a very viable means to reach young adult demographics.-
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Yeah, you keep dreaming. I hear that record albums are also going to
make a comeback. lol


Your opinion vs. hundreds of thousands of Arbitron diarykeepers each
quarter.


The "diarykeepers" don't think that record albums will come back?


No, but they are responsible for the placement of most of the $21 billion
dollars in radio advertising each year.

www.arbitron.com

"Cleverness" about record albums (still a term of the trade used by "record
companies" to refer to their product) will not change the fact that all the
recognized data about radio usage today contradicts your totally
un-supported opinions.- Hide quoted text -

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"HD Radio vs. Internet Radio - Which is Radio's Future?"

"Of those who were "Very or Somewhat Interested" in owning HD radio,
3% were "very interested". However, with these respondents, we
followed up with the question "Would you buy an HD radio in the next
two months?" only 1.0% responded "yes". Asked if they ever visited a
retail store to look at or try an HD radio receiver, 30 members of our
sample of 3179 said they had. That is less than 1%."

"According to John Blackledge analyst with JP Morgan, Internet radio
advertising is estimated at $500M this year (2007). Bridge Ratings
estimates that by 2020 Internet radio is projected to generate
revenues equal those terrestrial radio acheived in 2006."

http://www.bridgeratings.com/press_0...vsInternet.htm

Ha! Ha! Sucka !