On Sep 3, 3:26 pm, "David Eduardo" wrote:
"Steve" wrote in message

ups.com...

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The reason this type of programming sustains a large percentage of AM
stations today is because AM has lost practically all of its listeners
who are below the age of 50. The younger listeners are no longer there
and this is a fact whether you accept it or not.

That is essentially my point. But the programming, if transported to FM with
better quality, leaps upwards in 35-54 listeners, proving that the main
difficulty of AM is the audio, a problem HD fixes for stations with decent
signals.

I'm afraid you're wanting to apply bandaids to serious wounds. Perhaps
you just don't appreciate the seriousness of the problem. My guess is
you don't believe me when I say that AM has lost nearly all of its
listeners how are younger than 50, but it is a fact. Verify it for
yourself. Young people are interested in ipods, myspace and cell
phones. They're not interested in your colloidal silver and "Amazing
HGH". Whether you like it or not, it's time to modernize.