"Steve" wrote in message
ups.com...
On Sep 3, 7:50 pm, "David Eduardo" wrote:
"Steve" wrote in message

Then explain why, nationally, the average age for AM listening is UNDER
50,
per Arbitron.

Are you telling me that AM currently has the most profitable
demographic groups under its thumb? If you are telling me this, you're
mistaken. If you are not telling me this, your evading the real issue
here.

The most profitable demos are 18-49 and 25-54. AM reaches 35-54 pretty well,
and 45-54 quite well today. However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that can
do a good job of audience delivery.

3 of the top 6 billing stations in the US are AM, in fact.