"Bart Bailey" wrote in message
...
In posted on
Mon, 3 Sep 2007 12:25:13 -0700, David Eduardo wrote: Begin

You don't understand the purpose of ratings. It is to sell advertising by
providing a metric. Radio or TV provide ratings, newspapers and magazines
provide audited circulation. This data is given to advertisers to
facilitate
the evaluation of the media.

The very data accumulated by organizations subsidized by those with a
vested interest in certain results, you even admitted as much without
realizing that your emperor is buck nekid.

And, as I said before, the data, the methodology and the tabulations are
audited each year by a team of researchers named by the Media Research
Council, formed by the advertisers and agencies that use media research such
as Nielsen and Arbitron.