David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:

The main reason advertisers do not target 55+ customers is that the
return on investment is low; it takes so much more advertising to
convince older consumers that the cost of the sale is less than the
profit on the sale.

You think that may have something to do with the way the sale is
presented?

I have to cut you off right here. Radio stations don't present to agency
clients. They present to media buyers at ad agencies, based on the
specifications those agencies have for each buy. The amount per market for
radio, the number of stations, the demos, etc., were determined way before
the call for rates gets out, and generaly stations don't even know a
campaign is being prepared until it reaches the buying stage.


Yes, I know that. I've been around, David. But I also know that
the people inside each organization talk to each other. And somewhere,
there has to be one button you can push to make someone listen to a new
idea.

Especially, at your level.

I'm not talking about doing things the way they've always been
done. And for the most part, here, that's what you're trying to sell
us....the idea that institutionalized interference is something to be
embraced because it heralds a new future.

Ok....if you can take that message outside of normal channels to
us, then you can take a new sales pitch to the agencies outside of
normal channels to them.

Don't tell me it can't be done. I've cut too many wormholes in my
career to not know better.

Besides, it's the nature of creativity to do, present, execute, or
discuss something that's not been seen or done before.

And you know this.