"D Peter Maus" wrote in message
...


When I was Production Director for CBS Radio, in Chicago, I went
with the sales mangler of the Country station, WUSN, to a meeting with the
head of the in-house agency at Pepsico to hopefully get them off their
hard'No Country' bias and buy the station. The meeting didn't go well. The
rep came out with figures, demographic breakdowns and perceptuals that
told us we were ****ing in the wind with Pepsi drinkers.

But that was a format decision, something the agency may have had control
over. Demos are seldom changable at the agency level.

I've frequently, when selling or assisting on sales calls, gotten "no
Spanish" dictates removed... these are usually in place because the agency
has no Hispanic creative staff. And in years before being in LA, I have
gotten "no talk" or "no salsa" dictates removed, sometimes by buying
questions on market omnibus studies that have major credibility at the
agency level. But I don't recall ever getting demos changed... nor can
anyone here in LA at a cluster with 3 stations int he top 10 25-54.