"D Peter Maus" wrote in message
news:dWcEi.503618$p47.409927@bgtnsc04-
What I've noticed in the last 48 hours...is that he's not
addressed a single point I've made. Only cut off discussion at a point
where he can fall back on 'the way things have always been.'

That is because your points involve changing the demographic dictate of a
client to an agency. If a client specifies Females 25-44, a station that is
predominantly male 45+ is not going to get on the buy. And the client has
very specific reasons for picking the target demos; they know more about the
consumption than a station does.

Part of successful selling is knowing what you can fight, such as your good
example of getting acceptance for country formats, and what you can not
fight. Changing a demographic target is nearly impossible, although it may
have been done a couple of times... and at smaller local agencies there is
some chance if the station can show the agency that they will make money on
the change. Otherwise, the agency is jeopardizing the client relationship
with absolutely no gain.

It's not uncommon for a PD to take that tack, though. It comes
with the office.


I'm not a PD... although I have programmed on a few occasions. Most of my
career was as manager (and owner) and GSM.