"David" wrote in message
...
On Thu, 13 Sep 2007 15:37:33 GMT, "David Eduardo"
wrote:


"David" wrote in message
. ..
On Thu, 13 Sep 2007 03:25:51 -0700, IBOCcrock
wrote:

A few thoughts as nighttime IBOC operation looms later this week...

I'll be OK as I'm out of the nightime pattern of all the directional
locals (I've been testing in the morning). KGO and KKOH should be OK
here, but will be severely compromised in the big city of Los Angeles,
where KGO has many listeners.

KGO has no listeners in LA. I averaged the last 4 ratings books for LA,
and
KGO has a 0.0. It has a cume of 5.5 thousand, all of which were away from
home listening (which probably means people driving while out of LA. )

Your books are the enemy of the craft of radio.

There is no "craft" of commercial radio without audience measurement to
support the revenue side any more than there is no "craft" of automobile
design unless the designs sell cars.

KGO has listeners in
Los Angeles. I know some of them.

I told you there are a few thousand. The #1 station in LA has 2 million. In
the overall picture of things, KGO has no listeners in LA... as I told you,
the bulk of the diary mentions for KGO (4 in total, on average, for the last
12 months) were "away from home" meaning they were possibly not even in
market receptions.

I hear others calling into the
programs.

Probably the same 4 people.

You even admit to knowing of 5,500 people who managed to
crack your ''books''. Artless bean counters like you killed radio.
You suck.

We work in a business. And the business model of radio today is 100% based
on usage of stations inside our local metro survey area. Out of nearly 5000
AM stations, I doubt even 25 get any revenue from skywave reception, and
nearly none get revenue from anything but the local metro on groundwave
listening.