"Frank Dresser" wrote in message
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"David Eduardo" wrote in message
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"Frank Dresser" wrote in message
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And wouldn't Texas Instruments get an even lower licensing fee than
Samsung
since some of the technology is already owned by TI and TI is one of
the
buddies in the HD radio alliance?

The HD Alliance is a group of large radio broadcasters who banded
together
to create a unified on-air ad campaign and marketing materials. Neither
iBiquity nor TI have anything to do with it.



Oops. Looks like I miscatagorized TI into the HD radio alliance. That's
what I get for writing off the cuff. I could have call them one of
ibiquity's "strategic partners". But that dosen't really make any
difference to the question -- Why Samsung and not TI?

Well, a bit of research reveals that Texas Instruments isn't just a
strategic partner. They are investors in ibiquity. That's right, TI owns
a
share of the company which is presumeably sending business off to a
competitor.

Samsung is a consumer products manufacturer first and foremost... and
substantially vertically integrated. Samsung's first goal is to create chips
for its own products, then sell them. iBiquity wants as many different
companies manufacturing receivers as possible. Anyone can license the
technology and make chips.