"David" wrote in message
...
On Sun, 23 Sep 2007 15:57:09 -0700, "David Eduardo"

I still don't believe 19 out of 20 people bother with the radio,
Ipods are way more popular than that. Maybe poor folks who can't
afford an in-dash MP-3 player or wretched creatures who commute and
need traffic reports listen because they have no choice. I doubt many
people who never listen to the radio are fitted with your PPM device.
(Isn't that the kind of 'VU' meter they have in Switzerland?)

The PPM is only in 2 markets.... and yes, people who do not listen do have
PPMs... because PPMs are placed by the household, not by the individual.

You can doubt all you want, and replace "c" with "k" in all the words you
want... there are no black helicopters in radio broadcasting... and the
existing audience measurement is good enough for the ad agencies and clients
who spend over $20 billion a year on radio to use the data to create price
comparisons and other metrics based on them.

I'm sure there are still a few people who believe the earth is flat, too.