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Old September 24th 07, 05:10 PM posted to rec.radio.shortwave
David Eduardo[_4_] David Eduardo[_4_] is offline
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First recorded activity by RadioBanter: Jun 2007
Posts: 1,817
Default HD radio means Half Dead radio


"Frank Dresser" wrote in message
...

"Eric F. Richards" wrote in message
...
I like this response:

Anonymous said...

Thank you for having the balls to challenge Ibiquity and the NAB.
They are doing serious damage to our once great industry.

Bring broadcasters back to broadcasting otherwise you may as well
sign the stations off.

September 21, 2007 3:04 PM


Hmmmmm...



That's IF the broadcasters want to stick exclusively with broadcasting, at
least free broadcasting. Consider that the broadcasters have spent
millions
on IBOC radio interference transmitter equipment and only a pittance on HD
radio content. And they've spent millions more on advertising HD radio
before adaquate mass market radios were available.


The investment in equipment in the top markets is minimal. As I mentioned,
in LA we spent 10 times as much on the new studio for one morning show as
the HD gear for all 5 of our signals.

The principal objective of HD for us is to put out a digital FM signal; in
LA it is very much less susceptable to multipath. HD2 is a side benefit, but
not critical at this time.

There was no expenditure on ad time by the HD Alliance. It is all based on
the value of time on the Alliance stations themselves.