On Sep 25, 10:39 am, "David Eduardo" wrote:
"Steve" wrote in message

ps.com...



The investment in equipment in the top markets is minimal. As I
mentioned,
in LA we spent 10 times as much on the new studio for one morning show as
the HD gear for all 5 of our signals.

That's not what the major stations in the LA market reporting. You
might want to check your facts again.

I was not speaking of other stations. Our station cluster in LA spent about
10 times more on one single broadcast studio than it did to put HD on all 5
of our transmitters. Heck, the studio lights in that studio cost more than
the HD on KRCD.



There was no expenditure on ad time by the HD Alliance. It is all based
on
the value of time on the Alliance stations themselves.- Hide quoted
text -

This is incorrect. The HD Alliance reports that a very large amount of
money was used to purchase ad time.

No, there was no cash spent. Each member committed to giving a certain VALUE
in ad time to HD promotion on its own stations. There is no out of pocket
cost in giving your own time to a particular purpose.

The promotions are being dropped by stations at end-of-year because
they were ineffectual because consumers don't give an ass's **** about
HD Radio:

"HD Radio Marketing: Change is Coming"

"The date is no surprise. It was a 2-year deal. It ends in January.I
agree it's time to re-assess. The problem with the licensing plan is
two very different groups with different agendas pay the fee. Which is
why neither is happy. Broadcasters pay for the encoder, and they're
not happy with the radios, and electronics manufacturers pay for the
decoder, and they're not happy with anything. They see no demand, and
therefore, no return on their investment.I think the best bet is for
everyone to walk away at the end of this deal, and leave iBiquity to
think about what went wrong."

"Maybe the date is no surprise to you, George. But the lack of renewal
of that deal for a later date might be a surprise to some."

http://www.hear2.com/2007/07/hd-radi....html#comments