"Ford to Offer HD Radio on 2008 Vehicles"

"The option will be available for about $279 for standard HD radio, or
$299 for HD radio with iPod compatibility, Sears said. There is no
monthly subscription fee and the installation will take about 30
minutes and cost $40 to $50, he said."

http://ap.google.com/article/ALeqM5g...TS4DiajveYQOcg

Very interesting that Ford is not footing the bill for installation
and that installation is done at point-of-sale. Ford is heavily
promoting their new Sync option for the same $350. Still, this is not
good news.