On Sep 27, 10:36 am, "
wrote:
On Sep 27, 9:01 am, Stephanie Weil wrote:





On Sep 27, 9:23 am, "David Eduardo" wrote:

This is why, then that major markets like Houston now have only 12% of total
listening going to AM stations, and in 18-34, it is less than 5%? AM is
dead under 45, and dying as its remaining listeners age out of the desirable
sales demos.

It's all got to do with content. Nobody's going to waste their time
listening to the snake oil and bible thumper drivel that dominates
over the large majority of AM stations. Why do:

A) These stations remain on the air, if practically nobody is
listening.

B) Why are people paying for time on these things. Do they not know
any better?

I keep saying it's time for the paid-programming peanut whistles to go
off the air, and open the band up to mega-powered stations doing a
contemporary general interest talk formats, no matter what the
language (English, Spanish, Korean, etc.).

Sports talk, when done locally and done well (see WFAN if you want to
know how it's done) is a good revenue getter in the "proper"
demographics.

Stop targeting news/talk stations exclusively to right wingers or left
wingers. Just make them compelling listening for EVERYONE across the
political spectrum. Emphasize LOCAL talk. People want to discuss
stuff that's going on in their own cities and talk radio is an
excellent forum for that. Especially big cities like New York, Dallas
or even Denver have plenty of material for people to talk about on
the air.

Music may be dead on AM, but I have a gut feeling that properly
programmed talk shows could bring back some attractive demos and
revitalize the band quite a bit.

Get RID of the paid programming. All that is doing is damaging the
long-term survival of the band in return for quick immediate profits.

Stephanie Weil
New York City, USA

EXCEPT THAT Paid - Programming brings in a lot of money to the people
paying for the programming. Religious organizatoins garner large sums
from their listeners. And that's who the programming targets - their
specific listeners. So, paid programming is an easy way for stations
to make money, plus the people paying for the programming are reaching
the audience they want because that's who listens to their program in
the first place. BUT that means that only certain people will listen
to a station at certian times. It doesn't build station loyalty or
help the other advertisers in other time slots. It does, however,
bring in revenue for the station, and for the paid programmers.- Hide quoted text -

- Show quoted text -

An lets not forget all those Vitamin and Herb {Nutrition}
Health and Wellness Paid Programming Radio Shows.
Half-Hour and One-Hour Non-Stop "Info-Mercials".