Brenda Ann wrote:
"David Eduardo" wrote in message
t...
Why should formats that are not stations now be added as additional HD
channels. Where is the logic in that?
Because many formats are excluded because, with the finite number of FMs
in any market, there is not room for the second tier of formats. With HD 2
channels, there is.

Now, now, Eduardo... you know full well that the reason that a given format
is not available in a given market is because it's just not profitable to
program it. The only difference with IBOC-FM is that now they can use a
single plant to provide multiple formats.. I don't see a lot of stations
doing this, though, on a long-range model, since these formats will still
not be profitable.




Unless they are subscription based. Technology which is currently in
test.


Once that seal is broken, there will be no reason for broadcasters
to stop its spread, and given the ever widening range of options,
expanding costs, and mounting fees, royalties, and surcharges, every
reason to.

Under that scenario, anything can be made profitable.