In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...

Why should formats that are not stations now be added as additional HD
channels. Where is the logic in that?

Because many formats are excluded because, with the finite number of FMs
in
any market, there is not room for the second tier of formats. With HD 2
channels, there is.

I'm sorry, I fail to see the logic of your argument. Try again.


Let's say in Anytown that there are 24 formats that could get over about a 1
share.... in other words, the percentage of listening that would get
advertisers results based on enough listeners hearing the message. But
Anytown has only 12 FM signals that do a decent job of covering the market.
So there are 12 viable formats that are not being done in Anytown, formats
that would be salable, listenable and useful.

I don't think it likely that Anytown USA would support 24 different
formats. Anytown USA may be more diverse than in the past but not to
that extent.

So, a station puts one of the viable second tier of formats on and
eventually, as the number of radios increases, they start seeing sales
results. It took FM from about 1940 to the mid-70s to be broadly profitable,
so the wait for HD radios to improve and sell is a small consideration; many
of the formats themselves will sell HD, such as country in New York... a
format that got a mid-1's share when on a major FM some time ago.

I don't see any radio stations promoting itself in multi-formats.
Currently listeners identify a station with a format.

In my own sector, I can see at least 5 if not 10 missing Hispanic formats in
LA alone... most of which would be good use of an HD channel.

Good grief there is more then 10? How many Hispanic formats are there?

--
Telamon
Ventura, California