HD radio won't just go away.
"D Peter Maus" wrote in message
...
David Eduardo wrote:
You can't have it both ways, David. You can't insist that Radio is
healthier than ever, and then claim your worry is about the success of
terrestrial radio against alternatives.
But I do not claim that. Radio is in slow revenue growth mode, and this year
may be no-growth (although due to automotive and mortgage / housing crisis
situations) so it is critical to keep the existing audience base, which the
PPPM shows to be a 96% reach of all 6+ Americans.
You can't have it both ways, David. You can't claim that there are too
many signals to be profitable, and then solve the problem with more
options.
It is rational to offer more formats on the good facilities via HD2,
although the losers will be the rimshots and AMs. This will allow the
listeners to pick free, terrestrial radio with more options.
It's the same reason stores open branches... when I have to drive 15 miles
to Bed Bath and Beyond, I pick the Linens and Things that is 3 miles away,
but if there is a new BBB at equal distance, I will remain loyal to that
chain. The total market sales of BBB will be divided, but they keep my
dollars...
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