On Sep 29, 8:48 pm, "David Eduardo" wrote:
"Telamon" wrote in message

...





In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...

I just do not believe your contention that the numbers of people that
listen to night time AMBCB are small. I think there is a great deal of
regional listening at night and non-local stations during the day where
reception is of good quality such as where I live on the coast. There
are plenty of people that listen to stations that are not local in
order
to hear a program not broadcast locally.

There are no facts to support your contention. Listening to out of market
stations is very small (by the way, Ventura, Riverside West and San
Bernardino West are all in the LA DMA... the metro definition that
matches
the TV metro area). Still, in your county, there is pretty limited
in-market
listening to out of market stations.

You have no facts to support your contention since all the waking hours
revolve around the commercial radio books. The statistics you look at
don't address the regional listening. Now don't go back on the word of
your previous posts.

You have a mistaken impression of radio audience measurement. The fact is,
ANY radio station listened to in an Arbitron diary is processed. It does not
matter if it is commercial, public, religious, local, internet, satellite,
or a rare DX catch.

If enough mentions for enough time to create statistical reliability are
made the station is considered "in the book" but the Arbitron software
stations use lets us look at stations that may have a share of 0.0% but did
get one mention....

A sign that out of market listening is insignificant to radio and
advertisers comes with the already started roll out of the electronic People
Meter, which senses encoding on each station. Most "out of market" stations
so far are not encoded as it will not be till the end of next year that the
top 10 markets are on PPM; none of us cares about the 0.3% of listening to
out of market signals, by the way.- Hide quoted text -

- Show quoted text -

d'Eduardo,

Thank You Once Again For Reminding Us
That We Don't Count As Sellable Numbers.

we are just plain old radio listeners ~ RHF