"Eric F. Richards" wrote in message
news
"David Eduardo" wrote:


You listen to stations most people, if not all, in your area, consider
unlistenable, and they tell us this by the failure of the stations you
have
metioned to show up with even minimal listening in your area.



He doesn't listen because Aribtron says they don't listen because
Arbitron doesn't count out of market listeners because they don't
listen.

In each market area, all listening to any radio station is recorded by
listeners as is the instruction in the Arbitron diary. Commercial or
non-commercial, local or not, internet or off air, satellite or terrestrial.
All is recorded and processed. If there is any significant listening to out
of market stations it is recorded.

There are a couple of hundred stations that get out of market listening in
the US. Most are FMs, and the listening is in geographically adjacent or
embedded markets.

In the San Francisco market, San Jose is part of the total metro. But there
is also a separate San Jose rating, taken from the sample done in one county
only, so the SF stations show up in the San Jose Book. Similarly, Riverside
/San Berdoo are adjacent to LA, but not in the LA radio market (they are in
the TV market and thus in the DMA) and LA stations get about half the
listening in that market's ratings. But there is no market anymore where
skywave listening to AM consistently if ever "makes the book." The last
cases were the usage of KGO at night in Oregon.... but that does not happen
any more.

But if WWL has listening in Seattle, WWL will show up in the Seattle
ratings.