"Roadie" wrote in message
oups.com...
On Oct 1, 6:54 am, SFTV_troy wrote:
How many AM DX'ers are there?
How many nighttime AM listeners are there?


Two very different questions. The first one has no answer, but is
lilkely quite small. The number of nighttime listeners is
porincipally their local audience and the counts are likely available
from Arbitron or the radio station in question.

Subscribers in each of the roughly 300 rated markets can see the Midnight to
6 AM audiences in the software application we get to view ratings. One can
also, of course, see 7 PM to Midnight or any individual hour by age, sex,
ethnicity and even county or ZIP code cluster. If a station has audience in
an adjacent market, or even a distant one, they would have to subscribe to
the other market reports... which given the cost vs. no benefits, they
seldom do.


Does anyone know the official numbers? Has the FCC tracked it? I'm
looking for a reliable source.

The real question is whether radio stations really care about geting
an inconsistent signal to non-local listeners on nighttime AM. The
inability to provide a consistent signal coupled with advertising that
is usually local in nature would seem to indicate that non-local
listeners are not much of a concern to AM stations.

Good analysis.