wrote in message
ups.com...

Brenda Ann wrote:

[National AM] is where you sell national products. People buy Coke,
Pepsi, STP, Quaker State (and Quaker Oats) everywhere. Most
nighttime radio has long been such spots (as has network radio).


Advertisers are not interested in anybody older than 35.

Actually, 35-to-54 is a key if not total part of most campaigns. Nearly all
ad agency business is bought against 18-54 or some subset, like Assimilated
Hispanic Women between 25 and 44.