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Old October 2nd 07, 08:13 PM posted to rec.radio.shortwave
[email protected] SFTVratings_troy@yahoo.com is offline
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First recorded activity by RadioBanter: Sep 2007
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Default Digital Radio is not that expensive


Frank Dresser wrote:
"SFTV_troy" wrote in message
ps.com...
Frank Dresser wrote:
wrote in message
Frank Dresser wrote:
And more expenses for the broadcaster.

They doesn't seem to be stopping them from adding second and third
channels Like WIYY in Baltimore, which has *voluntarily* added
Classic Rock and Indie Rock to their AOR primary station. Now
listeners of that style have three times as much content to enjoy.

But how is the extra programming being paid for?


Advertising of course. Plus the money they save because Digital does
not require as much power.



The main channel is still analog and the digital channels require extra
power.


Stop thinking shortterm. Yes *right now* both tv and radio stations
are sending-out duplicate signals : Analog and Digital. ----- But
that's only temporary. The TV stations will shut-down their analog
and just broadcast digital at approximately 1/10th the power of
analog. Likewise, AM will eventually end, and it will just be digital
at 1/100th the power.

Thus reducing the monthly electric bill, and enabling the station to
operate on less money.


So a station could divide itself into 300 / 4 channels == 64-96 kbit/s
per channel, and still have quality ranging from near-CD to CD.


And that station would risk dividing it's listeners across four channels.
That's OK for the listeners, but what's in it for the station?



Good question. I don't know. But since the stations are embracing
multi-channels (both in TV and radio), apparently THEY think there's
something to be gained.



Because by the time the U.S. fixed on a standard (circa 1990), the AM
Stereo stations had largely disappeared. Thus there's no impetus for
customers to upgrade.


There sure hasn't been alot of impetus to upgrade to AM stereo.


No, which is a shame. I was driving through Iowa and I happened to
stumble across an AM Stereo station. It was very pleasant to hear
such rich sound coming from an AM.

IMHO the FCC ought to mandate the all AM stations which play music
must be stereo. (Of course they already mandated that the 1610-1710
band must be all stereo, but the FCC's not enforcing it. Stupid
idiots.)


In contrast, Japan and Canada and Australia had a fixed standard in
the early 80s, thus giving consumers confidence that they were not
wasting money the next Betamax.


It's curious that so few of those "droves" of AM stereo
radios make it over here.


Uh.... probably for the same reason I can't import a 12-hour VHS tape
from japan. I *want* to, but amazon.jp.co won't let me do it, because
of export restrictions.

Also, there's really no need to import AM Stereos. Just buy an HD
Radio which already comes with AM Stereo (it's built into the chips).



Are they carrying commercials [on secondary channels]?
And I'm sure a fellow as clever and imaginative as you are can figure
how they might try to make money even if there aren't enough listeners
to sell commercial advertising. Hint: They won't call it "HD radio"


I have no idea what you have in mind as an alternative
to commercial-support.


It's simple. If the audience the advertisers want was spread too thin
across too many channels to be profitable, the IBOC broadcasters
have the option of selling their product directly with subscription radio.


You mean like "pay per view" for radio. I'd be okay with that. I'd
ignore that channel (probably on HD4) the same way I ignore the "pay
per view" on television. Still lots of freebie stuff to hear.




Of course, the subscription version of IBOC won't be called HD radio
because, as we've all been told a million times -- "There's never a
subscription fee with HD radio!"


Please provide a weblink where this quote is stated. Thanks.




Sorry. There are roughly 50 million people living in the Wilmington-
Philly-Baltimore-DC "megaopolis". The odds of me meeting
someone from iBiquity, by sheer random event, are about nil.


Given your interests, I thought any meetings would have
been more than just random.


Nah. Most of the people I know work in the Defense industry. I don't
know anybody in the commercial world.




My "smalltime" low-profit Christian station seems to be doing
alright. They happily embraced the new technology, streaming out 3
separate programs.


How are they supporting themselves? Do they broker airtime to others?
Are they subsidized by a religious group? Do they ask for donations?


They are commercialized just like everybody else. As for donations,
I've never heard them ask for money or say "sponsored by the Lutheran
Church".

The other Christian station does that quite frequently ("this hour
sponsored by..."), but then they are commercial-free. They rely
completely on monetary gifts. (No they have not upgraded to HD yet.)