On Oct 2, 1:18 pm, "David Eduardo" wrote:
wrote in message

oups.com...

On Oct 1, 1:18 pm, "David Eduardo" wrote:

If a station wants to see an adjacent market, or even a distant one,
they would have to subscribe to the other market reports...
which given the cost vs. no benefits, they seldom do.

And so AM clearchannels really DON'T care about distant markets. They
don't even bother to look (too expensive).

And no returns.

A good example: 40% or more of the Riverside San Bernardino audience is
listening at any given time to LA stations. 3 of the top 5 stations there
are usually LA stations. But LA stations do not sell advertising there,
because the market is about 30th in the US, and spots go for $100 or less.
In LA, the top radio market for revenue, spots can be sold for way over
$1000 each. Why sell a $100 buck ad when you can sell for over a grand each?

Once Again d'Eduardo - All of 'your' Numbers a Irrelevant to
this Group of Avid Long Distant {DX} AM/MW Radio Listeners [.]

RULES ARE RULES :
The Rec.Radio.Shortwave "Arbitrary" DX Numbers Scale is :

One DXer at 100 Miles is Worth One Market Share ~ 1.0%

Two DXers at 200 Miles is Worth Four Market Shares ~ 4.0%

Three DXers at 300 Miles is Worth Nine Market Shares ~ 9.0%

Four DXers at 400 Miles is Worth Sixteen Market Shares ~ 16.0%

Five DXers at 500 Miles is Worth 25 Market Shares ~ 25.0%

Ten DXers at 1000 Miles is Worth 100 Market Shares ~ 100.0%

those are the numbers - those are the facts - eod ~ RHF