Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.

I listen to the radio if I'm doing something else. The new shows are
out, so I'm watching them right now, to see if any are going to be
worth adding to the list.

Putting GOOD late night programming on would be a hell of a good
start. Fart Smell did well at first because he was the only thing on
late night besides howling religious maniacs and high rotation music.
Then he began to be someone to make fun of.