SAD truth about AM nighttime - almost nobody is listening
On Oct 4, 10:15 am, SFTV_troy wrote:
Don Pearce wrote:
But he is right. At 57 I fall neatly into that demographic. I have a
great disposable income, but I choose not to dispose. I can't remember
the last time I bought something with a "brand". We just aren't as
gullible as the children.
Well said.
Advertisers favorite age group is 15-35, because they have NO brand
loyalty, and are easily persuaded to switch brands.
Advertising to over 45 is like trying to convince President Bush to
join the Democratic party. It's a waste of money, because the over 45
group are "set in their ways".
Sounds like you must be over 45. Way over....
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