ABC pulls plug on nightime IBOC
blitz wrote in message ...
David Eduardo writes...
Then the bad news is for AM... its obsolescence is now assured. I'll bet,
if
the night issue is either real or is not reparable, that a decent LA AM,
for
example, has probably lost $8 to $10 million in stick value because of the
fact that there may be no future at all for them.
Reconcile that with your stats about night coverage and ad buys... I
seem to recall you saying that (essentially) AM is about the daytime
listening. If that's true, what percentage of listeners would be
affected by losing HD at night?
In the more northern latitudes, like Chicago or Boston or New York, where
sunrishe happens half way into drive time b oth morning and afternoon, it
means literally all AM listeners are affected.
|