On Oct 8, 1:39?pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

oups.com...



Ha! Ha! Eduardo!

Music is hardly dead... there are 20 FMs in the market, 16 with signals good
enough to be considered viable. On single station that changed from a
less-than-successful music format to talk does not mean music audiences are
down... it just means that the change is on to move successful AM formats to
Fm where they are accessible to under-55 listeners in a form they will use.
WIBC (AM) has been third or fourth in the market in the last few years, and
used to be a solid #1. The decline in 25-54 has affected them, so they are
going to put the format on FM where they believe they can recover the
younger, salable age groups. They will put a sports format on 1070, which is
a good use of the facility.

In that market, there is only one other AM in the top 20, a Black gospel
station. After that, no AM has more than a 1 share. There were only 11 AM
shares total in the market in Spring, and less than 7 shares in 25-54. WIBC
moved to FM because their opportunities on AM were very limited and in
decline. This is what I have been saying for years... the only viable AM
format, talk, and its variants, will be moving to FM over the next few years
and AM will be limited to very niche formats and brokered services at that
point.

That's right Steve - destroy AM with IBOC, then move the news/talk/
sports to FMs.