"D Peter Maus" wrote in message
...
David Eduardo wrote:
"Steve" wrote in message
ups.com...
On Oct 8, 8:06 pm, "David Eduardo" wrote:
I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -
Is this what passes for "proof" in your circles? Pathetic.


Yes. Arbitron is the most respected source for radio listening data in
the US, accepted by radio and by the entire advertising industry.



Yes, and so were the findings of the Tobacco Institute. That research
was often flawed, as well.

The difference is that the audits of the Arbitron methodology are done by an
independent board, principally appointed by the advertising industry, not by
the NAB or some other incestuous radio industry group. The Tobacco Institute
was exactly that, not a research company.