On Oct 8, 8:06 pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

ps.com...





On Oct 8, 3:30?pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

roups.com...

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge."

http://www.edisonresearch.com/home/a...wup_edison.php

Ha! Ha! Eduardo! Music FMs are screwed!

PPM Houston for August:

Teens 12-17 91.6% of the group uses radio
18-24 92%
25-34 97.2%

Considering no radio station in the US programs specifically for teens,
that
is a significant number. In the same market, in 10 years ago, 95.7% of
teens
listened, 97.9% of 18-24 and 97.8% of 25-34's listened.... years before
satellite, iPods, etc.

The erosion in teens is less than a half-percent a year, and ractically
nothing in 25-34.

Yea right - prove it!

I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest
challenge."


http://www.edisonresearch.com/home/a...wup_edison.php