"Radio ratings...accuracy? there may be hope... "

"Arbitron, the radio rating service (often derided as "Arbitrary-
tron") is frequently questioned for its accuracy, reliability and
timeliness. It's a low tech, intensely flawed system that depends on a
very small number of human beings sitting down with a pencil and
filling in a complicated diary that chronicles their daily radio-
listening habits which is tabulated and regurgitated to subscribers
twice a quarter."

http://blatherwatch.blogs.com/talk_r...ratingsac.html

Eduardo - you are a hoax and a farce!