David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
"Steve" wrote in message
ups.com...
On Oct 8, 8:06 pm, "David Eduardo" wrote:
I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -
Is this what passes for "proof" in your circles? Pathetic.

Yes. Arbitron is the most respected source for radio listening data in
the US, accepted by radio and by the entire advertising industry.

Yes, and so were the findings of the Tobacco Institute. That research
was often flawed, as well.
The difference is that the audits of the Arbitron methodology are done by
an independent board, principally appointed by the advertising industry,
not by the NAB or some other incestuous radio industry group. The Tobacco
Institute was exactly that, not a research company.

LOL! You may want to re-read what you just wrote. Perhaps you'll see the
logical fallacy. Like I said, David, you're smarter than that. But,
thanks, again, for making my point.

The fact that Arbitron gave us the PPM, something radio did not want, should
be pretty good proof that they march to the agency and advertiser's drums,
not radios.




And, there he does it again. Thank you for underscoring your
reiteration of my point.

I had no idea we agreed on so much.