"David" wrote in message
...
On Tue, 23 Oct 2007 20:42:24 GMT, "David Eduardo"


Satellite is less than 2% of all radio listening.

The most affluent and educated 2%. The cream, as it were.

No, that is not the profile of the satellite subscriber. In fact, the two
biggest groups are truckers (one signal, coast to coast) and Howard Stern
fans.

When Stern was on terrestrial, in LA the bulk of the spots were for things
like credit repair, bail bonds, pawn shops and lawyers specializing in
things that were not wills and trusts!

The more affluent tend to go to the local-content news or news and talk
stations.