On Nov 14, 11:59 pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

...

"Radio listening declines to record low, says Arbitron"

http://www.hear2.com/2007/11/radio-l....html#comments

Ha! Ha! Eduardo, HD Radio!

And the article, you frikking liar, says "since 1998." Listening levels
are, currently, at levels as high as in the period from Arbitron's first
radio survey in 1965 well into the 80's, when changes in methodology aimed
at better measuring minorities and young males, adjusted the levels of
listening.

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge.



"Six years ago, we presented 'Radio's Futu Today's 12-24 Year
Olds,'" noted Edison President Larry Rosin. "That report, the first
publicly-available study of 12-24 radio listening, urged broadcasters
to take more aggressive steps to fight young-end erosion and cultivate
new users. Now, with iPods, podcasting and Internet radio, today's
12-24 listeners have even more alternatives to terrestrial radio. It
is vital for broadcasters to study this newly-updated data and take
action."

The new study will be published in installments beginning Monday,
Sept. 18 on The Infinite Dial, Edison Media Research's daily blog
covering the future of audio entertainment.

Among the findings of the new study:

· TSL among 12-to-17-year-olds is down 22% since 1993. Weekly TSL at
that time was 65 quarter-hours. By 2000, it had fallen below 60; it is
now 51 quarter-hours per week.

· While much recent attention has been focused on teens who may not be
learning to use radio at all, 18-to-24 TSL has declined by an even
larger percentage (24%). TSL in 1993 was 95 quarter-hours per week; it
is now 72 quarter-hours. Listening 12-24 is falling significantly
faster than among those 25-plus.

· While broadcasters often point to an increase in the raw number of
Persons Using Radio to offset any concern about a decline in TSL, that
number has finally flattened - counteracted by the significant
increase in the number of people who now report no listening to radio
at all. In fact, more than 11% of boys 12-17 now report no weekly
radio listening at all.

· The decline in 12-24 listening dates back to the early 90s -- a time
when few broadcasters were willing to target listeners under 24. While
broadcasters showed a renewed interest in younger targeted formats in
the mid-to-late 90s, recent years have seen a renewed emphasis on gold-
based 25-plus formats and a graying of the programming talent pool.

· Perhaps of most concern, tracking of questions on attitudes about
radio among this crucial group trend down as well. Fewer young people
expect radio to be an important part of their future lives.

http://www.edisonresearch.com/home/a...wup_edison.php

"Radio listening on the decline: StatsCan"

http://cnews.canoe.ca/CNEWS/MediaNew...291649-cp.html

FMQB:

"Rdio will continue to see TSL decline well into the future as new
generations ... In the United States we are working with the premier
white label social ..."

www.fmqb.com/article.asp?id=471098

Nice try - you are in a dying industry!