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Old November 16th 07, 03:13 PM posted to rec.radio.shortwave
David Eduardo[_4_] David Eduardo[_4_] is offline
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First recorded activity by RadioBanter: Jun 2007
Posts: 1,817
Default "Radio listening declines to record low, says Arbitron"


"David" wrote in message
...
On Thu, 15 Nov 2007 18:14:54 -0800, "David Eduardo"
wrote:


"D Peter Maus" wrote in message
...
IBOCcrock wrote:

He has also exposed the shills for who they are, and underscored the
questionable veracity of their assertions.


No such thing. We are not pleased with the Arbitron's ability to implement
a
sound technique, and the issues are all related to the panelists and the
proportionality of the total panel to each market. Arbitron underestimated
the amount of work needed to create and keep the panels in proportion on
all
stratification variables... and subscribers are asking for this to be done
sooner than later.


The current system insures mediocrity. The radio is programmed for
fat little girls, because they control the car radio on the way to
school.


Demonstrably untrue, as well as the fact that the bulk of radio listening
does not even take place in the car.