Latest e-mail about IBOC
On Nov 21, 10:52Â*pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 2:07�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message
...
On Nov 21, 2:00 pm, "David Eduardo" wrote:
"D Peter Maus" wrote in
....
� �About 90% of the population still listens to the radio. �Even those
with access to, and regular use of, other technologies.
Actually, it is over 95%. Roughly the same as it was in 1965.
2005 2006 2007 2008 2009 2010 2015 2020
Ah, you called Miss Cleo. Ask what Google stock will be at, will you?
In the mid-60's, pundits said FM would never make it and radio would die due
to TV. Those predictions are as accurate as yours. The satellite numbers are
totally bogus, as sat radio has hit a brick wall on new subscriptions and
the churn rate is huge after the free trial offers expire.
Poor argument - the 1960's didn't have cell phone/streaming, Satellite
Radio, the Internet, Internet Radio, etc...no nearly the same
situation Bud!
Â* Â*What's not acknowledged is that FM failed. Twice.
Â* Â*Before it didn't. FCC mandates were in part responsible.
Â* Â*Don't underestimate the power of commitment.
Â* Â*There's been a huge investment in this technology. There's been an
FCC mandate that all new modulation schemes be digital. Â*And there's
been a half a billion dollars spent in promotion. The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's
far from over.
Â* Â*And the forces that have sway are in a good position to make it a
full-on madated conversion.
Â* Â*If you really want to fight this, you'll not be successful by
reporting it's premature demise.- Hide quoted text -
- Show quoted text -
You keep repeating the same rhetoric over and over again. Stations
will tire of the internal costs associated with running HD/IBOC, and
with no ROI ever possible from total consumer apathy, stations will
tire of paying the on-going fees to iBiquty. Stations refuse to invest
in it, Gen Y thinks the concept is lauable, old consumers don't want
it, and retailers can't sell it. The FCC learned from the AM Stereo
debacle and will not mandate a shutoff of analog radio. Digital has
its place in cell phone technology, and such, but with terrestrial
radio is is just "digital hype". Wait until the digital TV debacle, as
digital is all-or-nothing, and consumers that are used to analog's
fading, will get blank TV screens, when the digital signals fade.
Likewise, consumers will not put up with HD Radio's cutouts, 8 second
recapture delays, and with no analog backups for the HD2/HD3 channels
- this is especially true in the mobile environment. Sync and
Satellite Radio are taking over in-dash, and Ford can't sell the
dealer-installed HD radios - they are now given away with new car
purchases. I imagine that the HD radios are also being returned as
"defective". After all of the hype, QVC couldn't even sell these
turkeys.
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