Latest e-mail about IBOC - fe de errata
"IBOCcrock" wrote in message
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On Nov 22, 3:33?pm, "David Eduardo" wrote:
"David Eduardo" wrote in message
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Fe de errata...
This we agree on. And its success is not needed for FM in the short
term,
but it could have had some effect on saving FM from death.
That should be "saving AM" and not FM.
No, it is the music-related FMs that are screwed - news/talk/sports on
the 50KW AMs is alive and well.
No, it is not. When stations like KGO in San Francisco have lost a third or
more of their billing in the last 7 year period, and the audience in 25-54
has never been lower, AM is in crisis. The talk formats are moving ever more
rapidly to FM, with the latest being 50 kw WIBC in Indianapolis, whose
format moves totally to FM in 40 days.
AM -HD will destroy AM with adjacent-
channel interference and poor coverage. Most 60kw AMs are rated #1, or
in the top-5.
Actually, most are not. 50 kw KMIK in Phoenix is dead last. 50 kw KBLA in LA
is second from last.
There are only a handful of 50 kw AMs that are #1, such as KMOX, WCCO, KGO,
KMJ. None are #1 or clese to it in 25-54.
There are 98 50 kw day and night stations. About 10 are #1 or #2. None is #1
or 2 in 25-54. More than half are not even in the top 10 in 25-54, the only
ages that count for sales.
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