On Nov 25, 10:52 pm, wrote:
What a shock not really... I guess corporate radio kills the golden goose?

From Today's Inside Radio http://www.insideradio.com:

Summer book Persons Using Radio (PUR) numbers declined to their lowest level
since Arbitron began keeping statistics in Fall 1998. Radio usage dropped in
every cell except 50-54s. Steepest declines continue to be among teenagers
and young adults, as their attention is increasingly diverted to other
media. That's especially true among males, with Men 18-24 and 18-34 cells
posting the biggest year-over-year declines. But the crowded media world is
also taking a toll on the 25-54 money demo, which fell 15.1-14.9. There's
also a disturbing trend among female demos. In the Summer book not a single
female cell saw an increase in listening. All but two (50-54 and 65+)
declined. Compare that to male demos. While older women mirror the trend of
listening less, the Summer book shows Men 45-64 were listening to the radio
more.

As I wrote yesterday http://www.hear2.com/2007/11/radios-perfect-.html:
Listener who grow up with access to digital media are forever changed. They
will not "grow into" us - we must "grow into" them.
Or else the radio will eventually become your father's Oldsmobile.
November 14, 2007 in Radio's Future | Permalink
http://www.hear2.com/2007/11/radio-listening.html | Comments (2)
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http://www.hear2.com/2007/11/radio-listening.html
Recorded music sales hit the skids
Estimates eMarketer

http://www.emarketer.com/Article.aspx?id=1005605&src=article1_newsltr:
Worldwide spending on recorded music will actually decline-falling from
$31.8 billion in 2006 to $26.2 billion in 2011.
That's not just CD's, that's ALL recorded music, including digital music.
And that's despite lots of new digital ways and forms to buy music. No doubt
because of the new ways and forms to steal it.

So, what does that mean?? Does it mean we have to move towards using
the resources the younger crowd is using - that we have to change the
way we stream information?? Or does that mean that radio is just done
for?? Perhaps radio needs to look at what the audience is requiring.
I have no idea how to use the modes that 16-30 year olds are now
relying on -- but as with large scale movie theaters - they have had
to adapt their marketing and their type of entertainment. They now
have commercials during the previews -- they have made megaplexes that
serve dinner and alcohol - they rent out space to conferences - they
offer video games, etc to get people in. I think maybe that's where
radio is loosing out - we can't keep saying it's declining - we have
to maybe morph into a new entity that pleases the masses -- and those
are soon going to be the 16-30 year demos -- because the 50 -54 year
old demos are going to be leaving us.