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Old November 26th 07, 01:27 PM posted to rec.radio.shortwave
David[_5_] David[_5_] is offline
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First recorded activity by RadioBanter: Nov 2007
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Default Radio Listening Declines

IBOCcrock wrote:
On Nov 25, 11:52 pm, wrote:
What a shock not really... I guess corporate radio kills the golden goose?

From Today's Inside Radio http://www.insideradio.com:

Summer book Persons Using Radio (PUR) numbers declined to their lowest level
since Arbitron began keeping statistics in Fall 1998. Radio usage dropped in
every cell except 50-54s. Steepest declines continue to be among teenagers
and young adults, as their attention is increasingly diverted to other
media. That's especially true among males, with Men 18-24 and 18-34 cells
posting the biggest year-over-year declines. But the crowded media world is
also taking a toll on the 25-54 money demo, which fell 15.1-14.9. There's
also a disturbing trend among female demos. In the Summer book not a single
female cell saw an increase in listening. All but two (50-54 and 65+)
declined. Compare that to male demos. While older women mirror the trend of
listening less, the Summer book shows Men 45-64 were listening to the radio
more.

As I wrote yesterday http://www.hear2.com/2007/11/radios-perfect-.html:
Listener who grow up with access to digital media are forever changed. They
will not "grow into" us - we must "grow into" them.
Or else the radio will eventually become your father's Oldsmobile.
November 14, 2007 in Radio's Future | Permalink
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http://www.hear2.com/2007/11/radio-listening.html
Recorded music sales hit the skids
Estimates eMarketer

http://www.emarketer.com/Article.aspx?id=1005605&src=article1_newsltr:
Worldwide spending on recorded music will actually decline-falling from
$31.8 billion in 2006 to $26.2 billion in 2011.
That's not just CD's, that's ALL recorded music, including digital music.
And that's despite lots of new digital ways and forms to buy music. No doubt
because of the new ways and forms to steal it.


"They will not "grow into" us - we must "grow into" them."

It's too late - Internet Radio (i.e., personalized music services,
such as Pandora, Last.fm, and Slacker) will kill the music-oriented
FMs. Pandora is on Sprint phones, has just teamed with AT&T, and is
available to be streamed via Ford's/Microsoft' Sync (and soon to be
licensed to GM, Toyata, and Honda) BTW - I keep seeing more-and-more
TV commercials for Ford's Sync, BUT NONE FOR DEALER-INSTALLED HD
RADIO! Sync is optional and is also a STANDARD feature in Ford's top-
trim models, which constitute 40% of its sales. HD Radio is DOA!


There's no way to ''stream'' to an automobile, other than an expensive
cellular link. This approach doesn't work on the open road, as the data
cloud is not ubiquitous.