On Jan 27, 7:37*pm, "David Eduardo" wrote:
"Steve" wrote in message

...
On Jan 27, 4:22 pm, "David Eduardo" wrote:

I spoke with execs from a major national rep firm, and they say, just as I
do, that getting an agency to change a demo is next to impossible.

The operative phrase here is "next to".

That means "so unlikely as to be something the average national or agency
seller will never see."

And yet, they see it.


In fact, trying to change an agency client's demo fits with the definition
of insanity that says "doing the same thing over and over and over again
hoping for a different outcome."

And yet, it happens.


One of
them, a few weeks ago in NYC, said they could not even remember the last
time they heard of it happening.

"I can't remember it happening" is about the lamest possible argument
for "it didn't/cannot happen". You would benefit from a course in
elementary logic.

I asked the question of three executives of a national sales rep who
together had about 100 years of national agency sales experience among them.

And a 100 year old's memory, it would appear.

If they could not remember a case, it means that, if it had occured, it was
so long ago as to be irrelevant in a discussion today.

All it means is that they're senile.


Relationships can get you considered if your are 7th in a demo and the buy
is only five deep. They can not change the demo spec from the client

Sure they can.

How many agency calls have you made in the media centers? None, I suspect.

If so, that would make us equal.