David Eduardo wrote:
The "Format Lab" streams over 30 different prototype formats at
http://www.clearchannelmusic.com/formatlab/
and they can measure very easily which get more hits and listening time.
These prototypes, if successful, become the basis for terrestrial formats,
both for main channel and HD2 channels. The main idea is to find formats
with good appeal to put on the HD2 channels of Clear's stations to drive
receiver sales.
Are they on Shoutcast? Most people would never think to go to Clear
Channel dot com for innovation.