On Feb 8, 6:10*am, David wrote:
David Eduardo wrote:
"D Peter Maus" wrote in message
...

* And using technology designed primarly for cell phone reception, the FM
in my Nokia allows some pretty impressive reception, using nothing more
than the earphone cord as an antenna, as far out of town as Marengo, well
outside of Chicago ADI.

There is no Chicago ADI.

Radio

Arbitron...maintains...areas for radio stations; each is called an area
of dominant influence (ADI). There are 286 ADI's in the United States.
-wikipedia

d'Eduardo the AMA "American Marketing Association" still
lists both Terms in their "Dictionary of Marketing Terms"
may be we need to rewite all the text books to suit you.

Area of Dominant Influence (ADI)
http://www.answers.com/topic/area-of...di?cat=biz-fin
In the measurement of television audience data, geographic area
composed of all the counties influenced by originating stations in a
particular television market. For example, the New York ADI is
composed of all the counties in New York and New Jersey where the New
York City television stations are viewed. Each county in the United
States is allocated exclusively to one ADI.
* See also : Designated Market Area (DMA) .
NOTE - Per the AMA - Area of Dominant Influence (ADI)
http://www.marketingpower.com/mg-dictionary-view167.php
The geographic area surrounding a city in which the broadcasting
stations based in that city account for a greater share of the
listening or viewing households than do broadcasting stations based in
other nearby cities.
* See also : Designated Market Area (DMA) .

Designated Market Area (DMA)
http://www.answers.com/topic/designa...ma?cat=biz-fin
Geographic area defined by nielsen media research company as a group
of counties that make up a particular television market. These
counties comprise the major viewing audience for the television
stations located in their particular metropolitan area. For the most
part, the metropolitan areas correspond to the standard metropolitan
statistical areas (see metro area) defined by the Federal Government
Office of Management and Budget. The areas do not overlap, and every
county in the United States belongs to only one DMA. dmas are used in
the evaluation of audience data as well as in the planning and buying
of media.
* See also : Area of Dominant Influence (ADI)
{ Oops we have gone full-circle }
http://en.mimi.hu/marketingweb/area_...influence.html
NOTE - Per the AMA - Designated Market Area (DMA)
http://www.marketingpower.com/mg-dic... arket%20area
- The geographic area surrounding a city in which the broadcasting
stations based in that city account for a greater share of the
listening or viewing households than do broadcasting stations based in
other nearby cities. It also is the specific geographic area to which
a county in the United States is exclusively assigned on the basis of
the television viewing habits of the people residing in the county.
* See also: Area of Dominant Influence (ADI)
{ Oops we have gone full-circle here too }