"IBOCcrock" wrote in message
...
On Feb 9, 6:53?pm, "David Eduardo" wrote:

Less than a third of radio listening is in the car.

"On Radio: Car audio has quite a past and future"

"The percentage is even higher for certain times of the day such as
6-10 a.m. weekdays (37 percent, just behind home listening) and 3-7
p.m. weekdays (more than 44 percent)."

http://seattlepi.nwsource.com/tv/325...diobeat26.html

Are you really in the broadcast business?

Those figures look like local, Seattle data taken out of context and,
perhaps, for a limited demographic.

In car listening is around or under a third of all listening.

In New York, in car listening ranges, book to book, from 24% to 27% of
listening. In the world's car capital, Los Angeles, in car is 33%. In
smaller markets, where commute times are lower, the figure is around 30%.

Unlike you, I have actual access to data from many, many Arbitron markets.