View Single Post
  #16   Report Post  
Old February 19th 08, 05:16 AM posted to rec.radio.shortwave
Steve Steve is offline
external usenet poster
 
First recorded activity by RadioBanter: Jul 2006
Posts: 1,324
Default IBOC : The Present Day Media Corporations that Focus Solely onRadio Broadcasting may be Dinosaurs in the Making

On Feb 18, 5:22*pm, RHF wrote:
IBOC : The Present Day Media Corporations that Focus Solely
on Radio Broadcasting may be Dinosaurs in the Makinghttp://groups.google.com/group/hd-radio/msg/c5e1cab41d458e2e

NOTE TO ALL - From Now On When I Post or Reply to a Post
concerning the IBOC Radio Broadcast {Scheme} developed by
the iBiquity Digital Corporation and what is called "HD" Radio :
I will endeavor to place : "IBOC" at the Start of the Subject Line.
=So If= You do not want to Read Posts and Replies about IBOC
"HD" Radio by Me you can easily Filter then out, or simply use
common sense and Ignore them.

FWIW - Moist of the Longer Posts and Replies can
be found at the "HD Radio" Newsgroup* on Google.
*http://groups.google.com/group/hd-radio/
HD RADIO GROUP =http://tinyurl.com/27kwyt

On Feb 18, 6:27 am, Steve wrote:
Point-of-Fact : Consumers Are Buying "HD" Radios !
- How Is This Bad News For "HD" Radio ?http://groups.google.com/group/rec.r...dabdf90232868d

- S N I P -

- I understand this, but you must understand that the current
- problems facing broadcasters, which are in no way addressed
- by HD radio, are also deeply entrenched.

Steve - That is True.

- An HD bandaid isn't going to solve the industry's problems.

Steve - That is Equally True.

- And the public's acceptance of HD radio will be a function
- of its acceptance of other forms of radio, which have sound
- business models and superior programming.

I do not know of any New Media Business Models that
actually produce the Income Streams that present day
AM & FM Radio do - Enlighten Me Please !


I didn't think we were talking about today. I thought we were talking
about the future, when HD radio will be pitted against alternatives
that are actually desired by the listening public.



- The idea of a "second audio stream" is absolutely quaint
- at this stage. Surely no one is resting their hopes on this.

Takes and Existing Franchise (Radio Station) and creates
a new Income Stream with greatly reduced Capital Cost :
Potentially Expands the Income and Inceases Profits.


Other media offer thousands of audio streams.


- No, but the fact that it doesn't address problems that
- are genuinely pressing for the industry suggests that
- it will either fail or few people will notice one way or the
- other.

Actually -imho- It is hard for IBOC "HD" Radio not to succeed
as part of the declining Media which is AM & FM Radio.


If "succeed" simply means destroying analog AM and despoiling a big
chunk of spectrum, sure. However, if it means surviving and
flourishing as a business, it has no chance and does not even appear
to have been intended for success.


"HD" Radio may simply keep the Patient Alive Longer
-and- At-the-Same-Time allow the present AM & FM Radio
Broadcasts {Media Corporations} to Expand into 'New'
Media themselves.


My guess is that HD radio will be a form of euthanasia. It will
quicken the overall decline.


The present day Media Corporations that Focus Solely
on Radio Broadcasting may be Dinosaurs in the making.
* They now have to begin [ASAP] to View Themselves
as Pan-Media {All Forms of Media} Corporations; and not
simply as Radio Broadcasters {Radio Station Owners}.
* They have the Financial Where-with-All and Expertise
to Transistion and Transformer themselves into what they
need to be : To Be in Business for the next 50~75 Years.

Examples of Dinosaur Business Thinking :
* Railroads did not think of themselves as a Transportation
Business and naturally expand into the Airline Industry.
* Kodak though of itself as a Photo Company and naturally
not expand into the Imaging {Zerox} Industry.
* Silicon Valley was born because AT&T and IBM thought
that their business was their business and they both lost
business and market share as a result of that thinking.
*.
*.


I would add HD radio to the list.