David Eduardo wrote:
"dave" wrote in message
...
David Eduardo wrote:
AM radio is losing audience, as few new listeners come in. FM is at
approximately the same levels as 10, 15, 20 years ago.
If FM is the same, an AM is losing audience, then "radio" aka "AM/FM: is
losing audience. That has people in your business freaking-out.

Nobody is freaking out. For "freaking out" check in with the home builders,
mortgage companies, hedge funds, banks, home improvement suppliers, etc.

The same unviable half of all stations today is the group from the 90's and
80's and earlier that could not make money based on bad facilities, being a
d aytimer, etc. A major broadcast appraiser and analyst believes that only
about two AMs on the average per market exist in the Top 100 US markets that
are viable... the rest are barely suited for niche programming such as paid
religion, brokered shows and ethnic programming.

More than 80% of the audience is on AM, and so is most of the revenue.


Haha. Corporations can't run radio at a profit so they figure nobody
can. What morons.